What is User Experience (UX) Design?

User experience (UX) design is the process design teams use to create products that provide meaningful and relevant experiences to users. This involves the design of the entire process of acquiring and integrating the product, including aspects of branding, design, usability and function.

Difference between UI and UX

UI design and UX design are two of the most often confused and conflated terms in web and app design. And understandably so. They’re usually placed together in a single term, UI/UX design, and viewed from the surface they seem to be describing the same thing.

The role of UI/UX design

Designing applications and websites pose special challenges:

  1. facilitating intricate tasks and workflows,
  2. enabling users to comprehend and manage complex data,
  3. accommodating a rich variety of user roles, needs, and processes.