Location-based service applications have been in trend for quite some time now and are a well-established segment in the global market of mobile apps. A lot of businesses have been set up in the industry with the help of geolocation feature which would not have even existed without this technology. The feature has been so widely accepted and appreciated by masses nowadays that they have become dependent on location-based mobile apps which is the most significant part of this feature.
Let’s quickly compare a present-day scenario with that of around 15 years ago. Consider yourself visiting a new city about which you have no idea of landmarks. You reach a place and call your friend to tell him where you are. How would you explain? And would you even be able to explain your location if you are at an isolated place with not many landmarks around? Well, the answer would have been really difficult 15 years ago, but the solution has become extremely simple in today’s world, with existence of smartphones and availability of location-based apps in these phones. You can just send your current location to your friend which he can put in his mobile navigation and reach exactly where you are. This is precisely the reason why location-based applications have gained popularity within a short span of time.
Not just purely a Geolocation app, but its successful integration in other renowned apps like Facebook, Instagram, Snapchat, Uber, Pokemon Go, etc. is more than sufficient to convince everyone about the importance and popularity of integrating geolocation features in smartphone applications.
There are a lot of ways to integrate such location-based features in already existing mobile applications. Let’s discuss in brief, some of the most common geolocation services which can be implemented in a mobile app.
- Weather App
Weather app is quite a useful too to have in your smartphone and proves to be of huge help when you get to know in advance about the expected change in weather after some time, thus being prepared for the same. Weather predictions do not prove to be correct all the time because of which customers stop trusting sometimes, but they still use weather apps as there is no harm in being prepared about varying weather conditions.
Moving further, the most important thing for a weather forecast app is its geolocation feature, as the weather has to be updated according to the customer’s current location. In this way, more precise forecast can be given to the customer instead of giving tentative information with respect to the whole city or region.
- Navigation App
Whenever the term geolocation comes into use, the first thing that comes in our mind is Google Maps, isn’t it? Well, the seriousness of using this way for the integration of geolocation feature seems to be lesser than it should be. Also, if improvements are made constantly, such an app is extremely profitable for both the owners and the customers.
Consider the navigation application “Waze” for the time being. It is a navigation app with a long list of helpful features, and its level of popularity can be understood from the fact that it is the second most popular geolocation application after Google Maps in America’s Apple App Store. The point here to consider is that you ought to have a unique and catchy design along with exciting UI for the users in order to make them love your app and use it in future.
- Social Networking App
An amazing feature of social media apps these days is that the users can create and share location-based content on their social media handles. This is loved by the users and their location update can be seen in most of their social media posts. Therefore, if you ever develop a social media app or have already developed one, then you must think of integrating the geolocation feature in it, even if it is not the core part of the app.
Online dating industry has shown equal interest in integration of location-based services in their dating applications. Popular dating apps these days provide geolocation feature to the users and help them find dates in nearby areas. Apart from this, another option of setting up distance range from current location is also provided. Hence, it is quite imperative to add geolocation feature if you have an idea of developing a dating app.
- On-Demand App
Almost all the on-demand apps these days have integrated geolocation feature without which the functionality of these apps is considered incomplete. On-demand taxi apps such as Uber use geolocation feature to connect the users and drivers along with checking each other’s location in real time. On-demand food delivery apps help the users to check the location of delivery-person while the delivery guy can check the real time location of customer. All of this is possible only because of integration of geolocation feature in different kinds of on-demand apps.
Concluding Note:
It is crystal clear from the above discussion that geolocation feature is one of the most significant features in mobile app development industry. The benefits of location-based features are not just for the owners but for the users as well, thus making these features equally significant for both.
Omninos Solutions has earned a respectable spot in mobile app development market because of our expertise in developing the apps along with all necessary integrations and permissions. Contact us at info@omninos.com and we would be glad to provide our app development services in the most professional way.
