SEO IN MALAYSIA
In Malaysia, how do you execute a good SEO campaign? Is being on the first page of Google really so important?
Prospects use Google every day to hunt for solutions to their difficulties. As a result, it's critical to make sure your company is ranked as high as possible in order to attract more customers.
More visitors to your website equals more prospective consumers. In other words, your company has a better chance of succeeding.
This is a true tale of one of our customers. An established insurance firm was aiming to improve its brand visibility by increasing organic traffic to its website more than a year ago.
This post will take you on a fascinating journey and expose some of the game-changing methods we've implemented to assist you.
What is SEO(Search Engine optimization)?
SEO is the act of optimising your website to rank higher in search engine results pages (SERPs) by incorporating highly profitable, measured, and relevant key phrases. Effective local SEO implies that your website will appear at the top of the first page of results when people input these key phrases into search engines like Google, Bing, or Yahoo. A high search engine ranking, also known as DA, makes it simple for potential customers to find your company, services, or items online. We track Google Analytics to help you increase conversions, internet inquiries, and sales. Omninos is a Malaysian SEO firm and digital marketing service that uses a Machine Learning-powered SEO expert system to provide our clients with analytic and feasible Google rankings.
Process of SEO Optimisation:
- FIX:
- Submissions to Search Engines
- Issues with HTML/CSS
- Image & Broken Links
- Content that is duplicated
- Alt tags and href tags aren't present.
- SEO Audit for URLs
- Sitemap XML/Robot.txt
- NO INDEX Tag/Title Tag Optimisation
- LAUNCH:
- Searching for Advanced Keywords
- Setup of Google Analytics
- Optimisation of the landing page
- Optimisation for Local Search
- Setting Up & Tracking Your Goals
- Campaign to Increase Backlinks
- Check if your website is mobile friendly.
- Report on a Monthly Basis
- RANK:
- Searching for Advanced Keywords
- Setup of Google Analytics
- Optimisation of the landing page
- Optimisation for Local Search
- Setting Up & Tracking Your Goals
- Campaign to Increase Backlinks
- Check if your website is mobile friendly.
- Report on a Monthly Basis
What are your options? Now is the time to start your SEO campaign in Malaysia!
Running a great SEO strategy in Malaysia is definitely difficult, and achieving your goals takes a long time.
Your company, however, can rank on the first page with the appropriate approach and strategy.
Let's see if we can increase or perhaps double your website traffic and enhance your chances of attracting new consumers.
The SEO-focused material from Omninos Media elevates your content marketing to new heights.
Learn how we can assist you in producing better-ranking content that converts more leads into prospects, prospects into buyers, and purchasers into repeat buyers.
The SEO Methodology for Ranking #1 in On-Page Results
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- SEO CONSULTATION:Speak with one of our SEO professionals and tell us about your company's goals and plans for the future.
- WEBSITE ANALYSIS: Our consultants will examine various aspects of your website that can be improved while ensuring that your goals are reached.
- PROFITABLE KEY-PHRASE RESEARCH:Our SEO professionals will create a list of keywords/key phrases that are related to your business and its specialty and will be integrated into your website's content.
- ONSITE AND OFFSITE SEO OPTIMIZATION:The redesigned and improved website will be closely watched to ensure that it meets the goal of being ranked first on the search engine results page.
- IN DEPTH REPORTING AND ANALYSIS:Our reporting team will examine and evaluate the performance. Every month, a report will be issued to track progress.
The Client in Malaysian SEO:
If you're a Malaysian, there's a good chance you've heard of this insurance firm.
Our customer is currently Malaysia's best insurance company, offering everything from car, medical, and life insurance to insurance.
If you searched for "insurance" or something similar on Google, you'd find them on the first page, looking solid and imposing at the top.
One of the key reasons for the large growth in website traffic in 2020 is because of this.
This success, however, did not occur overnight. Rome, as clichéd as it may sound, was not built in a day.
SEO is a never-ending effort. It's one thing to get your company on the first page of Google, but it's another to keep it there.
In this situation, we were able to accomplish the seemingly impossible, with our client's website traffic more than doubling in less than a year.
In the year 2020, the COVID-19 epidemic will have had a huge impact on our lives.
From a business standpoint, this might have been a huge setback, and we were scratching our heads trying to think out what we could do if things went wrong.
Fortunately, the global epidemic has had little influence on the insurance industry. We were able to generate outstanding SEO results.
This famous insurance firm has decided to continue their SEO service with us for the next 12 months, following our excellent success in supporting them.
The Challenges:
To begin with, insurance is a difficult niche to rank in on Google, especially with so many other well-known and large insurance companies in Malaysia.
Our customer is a well-established business with a diverse client base across the country.
It's simply unacceptable to not be on the top page of Google. It would be a pity to end up on the 30th page of Google search results.
So, in order to avoid this, they recruited us (Boomstart Media) with one great purpose in mind:
The goal is to be the best of the best.
To accomplish an endgame, we understood we had to step up with aggressive and dramatic SEO techniques.
As a result, we set out to improve their website traffic by attracting new clients and, as a result, money.
The Solution:
As previously stated, insurance is a fiercely competitive market, and we recognised that assisting our client in increasing website traffic would not be easy.
We started with two essential questions, assuming the best case scenario:
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How do we compete with larger organisations who have a better reputation?
We conducted a competition analysis to answer the first question.
You should analyse your rivals to ensure that this SEO strategy in Malaysia is successful and that you have a thriving business.
So, how can you perform a thorough competitor analysis?
We completed it in three easy steps:
- To identify their most significant competitors who served the same target group and offered similar items.
- We looked at their website's unique features as well as the top-ranking keywords of their competitors.
- To assess the competitors' vulnerabilities in order to help the client improve.
Obtaining all of this data was clearly the driving force behind our efforts to increase our client's website traffic.
- Which keywords should we concentrate on in terms of SEO?
The ultimate goal is to have your website appear at the top of the first page of results.
Throughout 2020, we will be focusing on insurance-related keywords for our customers. This is critical for a successful SEO campaign in Malaysia.
Having articles on your website increases your chances of ranking for the best keywords connected to your business.
This is why, in SEO, the initial step is always the most important.
Keywords and SEO are inextricably linked when it comes to executing a successful search marketing strategy.
Without link-building operations, your SEO work is only half done.
Our SEO team did an excellent job (as usual) identifying keywords and successfully ranking them.
This drives additional traffic to our client's website from Google searches for medical, car, life, and other insurance coverage.
The End Result of SEO in Malaysia
Omninos Media proudly shares our client's statistics before and after SEO after less than a year.
Our client's organic traffic was less than 100K before doing SEO.
This number was not encouraging when compared to competitors with more than 100K.
So we set our goals and were able to attain them in less than a year.
This insurance company has not only kept up with their competitors, but has even outperformed their organic traffic figures after using Omninos Media for a year.
This is due to the presence of high-quality backlinks and the presence of numerous insurance-related keywords on the first page of Google search results.
We now have over 200K organic website visitors. This is a remarkable achievement. Simply outstanding!
It's reasonable to state that our customer is currently Malaysia's number ONE insurance firm.
Reason To Choose Omninos As Preferred SEO Company In Malaysia:
- Keyword Research And Tracking In SEO:
The keyword analysis for your website is very important to us at iMarketing, Malaysia's finest SEO agency. The primary goal of our SEO professionals is to ensure that your website appears first in search engine results pages.
We choose and optimise keywords that drive genuine traffic to your site. We'll use advanced SEO technologies to find the most popular keyword terms at any given time in order to improve the number of potential consumers.
Furthermore, our SEO experts perform a thorough SEO audit of geo-specific and localised rankings. Depending on the SEO package you choose, our SEO consultants will assist you in making your website more visible to your consumer base in various countries and places.
To provide you with the finest results, our professional consultants maintain watch of current keywords linked to your company on a daily basis. We can also reverse engineer your competitor's website to determine which keywords drive the most traffic.
Most importantly, we devote time to properly tracking your website's analytics in order to determine the finest performing keywords for your company.
- On-Page & Website Optimization
Website optimization, often known as on-page optimization, is an important part of any SEO campaign. In fact, conversions should be the primary goal of your website. This is accomplished through enhancing performance and optimising on-page elements, which leads to improved business outcomes. Your site pages will be optimised by our SEO experts. And our advisors will make certain that your firm achieves the maximum possible conversion rate from website visitors.
Did you realise that optimising your website for on-page SEO can help you save money on customer acquisition in the long run? When customers search for items or services on the internet, they want to discover a solution. Your business is seen as a trusted advice to address their problem if you optimise your website to appear first before others. Because you're utilising the tremendous level of trust people already have with Google, this is a terrific approach to convert cold traffic into paying clients.
- SEO Audit & In-Depth Backlink Research
Relevancy is the key to successful link building for your business. To achieve a high position in search engines like Google and Bing, it's critical to anchor the text's quality. Furthermore, our SEO experts employ deep linking techniques to link all of your site's internal pages to you using the keywords you specify. And SEO audits are performed to identify the flaws that are preventing your website from ranking on Google's first page
At the same time, having your page's page authority link to you is critical for getting top SEO rankings. Finally, link building consistency is critical for your website, as developing 100 links one day and only ten the next can only result in a poor SEO ranking..
- Off-Page Optimization & Effective Link Building
The most vital seo checklist for off-page optimisation for your organisation is website relevancy. Anchoring the correct quality text in the initial step is critical for attaining ranks in search engines like Google and Bing. In addition to employing your preferred keywords, we use an in-depth linking strategy to link into all of your website's internal pages. At the same time, the page authority of your website or a page connecting to you is critical for getting top search engine rankings.
We will help and encourage you to maintain a consistent link-building strategy for your website. Your website must catch up with link velocity, since Google will try to figure out why 100 websites linked to you last month, but only ten websites linked to you the following month. Is your website no longer relevant?
- Analysis of SEO Correlations
iMarketing's SEO team and digital marketing professionals will use expert-level SEO insights to optimise your page and increase your website's organic ranks by using the ideal keyword for your business and prioritising page optimisation based on competitor structural data.
As part of our entire SEO approach, we will optimise your web page with the correct keyword density that meets your business goals by utilising the right correlation tool. With our SEO analysis tool, our team of specialists will provide you with information on your competitors' pages as well as elements that may affect your website's rating. Our top aim is to assist you in outranking your competition by creating an action plan based on our comprehensive SEO investigation.
