Who doesn't enjoy going shopping? We all enjoy going shopping as individuals. Thank you to technology for fueling all of our shopping needs. The introduction of e-commerce platforms is digital marketers' favourite move. People can shop at any time and from any location using these online shopping platforms.
E-commerce platforms sparked a massive revolution that completely altered the shopping culture. Consider the success of Lazada, the leading e-commerce platform in Southeast Asia. Lazada is one of the most effective e-commerce platforms for purchasing a wide range of products.
Lazada is the most popular e-commerce app in Southeast Asia.
Online shopping apps are our greatest blessings, allowing us to easily shop for our favourite items online. Lazada is a popular e-commerce app that was launched in 2012 and currently operates in six countries around the world.
Lazada is a one-stop shop where people can buy all of their products in one location. People can use Lazada to buy a variety of products such as men's and women's fashion, electronics, groceries, fancy jewellery and accessories, automotive and motorcycles, and so on.
Lazada operates with the help of thousands of sellers who use the platform to sell their products online. Lazada lists all of its products in its forum for customers to purchase.
Lazada's Recent Growth Figures
Along with market leaders such as Amazon, Lazada contributed to Southeast Asia's online economy reaching $ 100 billion by 2020. It is also predicted that by 2025, the figure will have tripled.
According to Statista, Lazada had 36.67 million monthly visits in Indonesia as of the first quarter of 2020.
In Singapore, Lazada has approximately nine million monthly users.
Lazada's monthly users reached approximately 30.52 million in the first half of 2021.
The Lazada Business Model
Singapore-based Lazada began as a B2C business model, selling consumer goods such as clothing and electronics directly to customers. However, in 2013, Lazada adapted the current marketplace model B2B2C, in which third-party sellers were invited to sell their products on the platform.
Alibaba acquired 51% of the company's stock in 2016. Since then, Lazada has used a variety of revenue-generating strategies through its e-commerce platform. Unlike Amazon and eBay, Lazada is a marketplace app that allows merchants to sell various consumer goods online.
When users have finished shopping for their products from their merchants, Lazada will take responsibility for shipping the products to the customers. Lazada took several steps to improve revenue generation channels in order to increase sales conversion. As a result, Lazada launched a number of initiatives, including Lazada University and Super eBusiness.
The Lazada Business Model
Other initiatives have been channelled by Lazada to improve revenue generation. For example, depending on the product category, Lazada will receive a commission ranging from 2 to 4 percent on the sale of a product. Aside from this, Lazada generates revenue through a variety of other channels.
LazMalls - The LazMalls app is a more upscale version of the Lazada app that sells top international brands, highly rated brands, and authorised brand distributors. It can earn up to 5% commission for selling a product using this feature.
Exciting Features Complement Our Lazada Clone App
At Omninos, we provide a white-labeled Lazada clone app that is pre-built with distinctive features that set it apart from competitors. The following are some of the exciting features of our Lazada clone:
Box of Search
The Lazada clone app is a comprehensive platform where users can purchase products online. However, scrolling through a long list of products is difficult. Instead, users will be given a search box in which to type their products and search for them within the app.
Images and Services
People are easily drawn to images. As a result, it is critical to include all images of the products and services you provide in your Lazada clone app. The products will be displayed in the app, along with colourful images and brief descriptions.
The Result Page
After users enter the keywords for the product they want to purchase from the app, the app will redirect them to the result page, where the products will be sorted or filtered. This will make it easier for users to view them.
Integrated Marketing Tool
It is critical for an e-commerce app like Lazada to include marketing tools. This will easily entice users to use your app to buy their products. As a result, the Lazada clone is designed with a variety of marketing features such as loyalty programmes, promotion, and essential SEO functions.
Notifications via Push
The Lazada clone will notify users of discounts, special offers, and other information. You can use this feature to invite users to purchase products from your app within sold-out offers.
Various Payment Options
Nowadays, we have numerous payment options. However, not everyone takes the same opportunity to pay the money. As a result, it is critical to provide multiple payment options so that users can pay according to their ability. As a result, the app will allow users to pay using a variety of methods, including online banking, credit/debit card payments, and mobile wallets.
How Much Does It Cost To Create A Lazada-Style App?
The cost of developing an e-commerce app like Lazada is determined by a number of factors. For example, the app's features and functionalities, the hours spent developing the app's features, front-end and back-end work, the level of customization required by the clients, and the technology used in app development all have an impact on the app's cost.
Our services do not end there; we also offer post-app development support to our clients. This includes testing, bug fixing, and API integration, for which you will be charged extra.
To sum up
In the current climate, online platforms appear to be extremely promising for entrepreneurs looking to launch their businesses. You can also get your business off to a good start with Omninos' Lazada clone app. Contact us right away and set up a meeting to discuss further.
