What is Telegram?
Telegram launched its services in 2013 as a privacy-focused ad-free messaging app. Although it was initially released as an iOS app, an alpha version of the Android app was released that same year. The application began on a low note, with around 100,000 daily active users in the first year. However, it has proven its worth as a communication tool over time, and it has entered the top ten most popular social networks in the world, ranked by the number of downloads. As a result, Crypto Telegram marketing is rapidly becoming an important component of today's marketing channels.
In 2021, the app had 550 million monthly active users, a 175 percent increase from 2018. In August 2021, the app was the seventh most downloaded on both iOS and Android. Telegram reached the illustrious milestone of one billion downloads on August 31st, 2021, becoming the 15th app in the world to do so.
Telegram users spend a significant amount of time on the app each month, 2.9 hours on average. It is more than the 2.7 hours per month that people spend on Facebook Messenger.
With users spending nearly three hours per month on the app, it is an important tool for reaching out with substantive messaging. And that is what the Crypto market, like any other industry segment, will prefer to capitalize on. Furthermore, the crypto market, which is worth more than 2.6 trillion dollars and has over 13,000 players and 400 exchanges, will necessitate the creation of such a platform in order to establish itself as a credible alternative to traditional financial instruments and investment mechanisms.
However, simply having a platform is insufficient. It is necessary to understand how to properly leverage it. In this article, we'll go deeper in search of actionable insights on how to succeed with Crypto Telegram marketing.
How Can Telegram Be Used for Crypto Marketing?
The effective use of Telegram groups is one of the most important ways to excel in Telegram marketing.
Groups on Telegram
Telegram Groups, a tremendously powerful tool for community building, can accommodate up to 200,000 members. Businesses can use these large groups to coordinate their operations, answer questions from stakeholders or enthusiasts, and stay in touch with investors.
A Telegram group can provide you with a number of unique benefits. It is simpler to join via an invitation link and move your existing group chats without difficulty. You can easily make your groups public by providing a short and easy link that allows anyone to view the group's entire chat history and post messages. Bots can be added to Telegram groups to provide automated moderation, games, payments, and other features.
Telegram admins have a plethora of rights to run a group exactly the way a team desires. They have the ability to change group information, delete messages, ban users, pin messages, and even add new admins. There are several Telegram groups where crypto players can share information about themselves. We'd look at a few of the most important ones.
Telegram's Most Popular Crypto Channels
DeCenter, a Telegram group with over 36,000 subscribers, is well-known for its analytical and incisive pieces for crypto enthusiasts of all levels of experience. In these channels, people discuss trading, mining, DeFi, and any other general Cryptocurrency conversation topics.
The Minter Network Telegram group is one of the most popular Reddit channels for WallStreetBets. This group makes concerted efforts to increase the cryptocurrency values of assets they believe should be justifiedly increased. They have the ability to inflate asset prices by up to 1200 percent.
The DeFi Million group, which has over 400K subscribers, is one of the most sought-after locations for DeFi tokens. It is extremely popular among profit-seekers and cryptocurrency addicts.
The administrators of the Crypto Evolution Telegram channel keep their members up to date on newly launched potentially valuable coins.
Creating and Maintaining Your Own Channel
Apart from making concerted efforts to become a topic of discussion in other popular channels, crypto companies should cultivate and grow their own. While you can use it as a business page to distribute content, you can also use it as a mode of communication thanks to its instant messaging feature.
There are several methods for rapidly expanding your channel. You can use it as your signature on all communication materials and tools. You can promote the channel on your blog or other social media platforms. Telegram has channel catalogs, such as the tg-cat channel, that allow low-budget players to promote their channel for free. All you have to do is follow a few simple rules.
Telegram is also compatible with the concept of paid advertising. You can always advertise from reliable sources to raise awareness. All you need to find among these sources are the high traffic channels devoted to the crypto-economy and digital assets. The next step is to contact their administrators and pay them to promote the channel within their respective communities. One of the most useful resources in this regard is Telega.io, the largest Telegram ad exchange, where one can find manually verified channels and bots on a variety of topics and buy ads in them.
Telegram Community Management Organization
Crypto Telegram community management is one of the most crucial aspects of successfully building an online crypto community. Working with a cryptocurrency telegram community management agency, such as Coinbound, can help you achieve great results quickly.
Bots on Telegram
Bots can be created as a cryptocurrency business. Telegram bots can assist you with a variety of online marketing and communication tasks. Telegram's bot-building process is simple and straightforward. After you've downloaded the Telegram app for Desktop, you'll need to contact the BotFather to obtain your API key. Once you've obtained the API key, you'll need to configure the bot's gems and directory. There isn't much writing involved in creating your first Telegram Bot. You can later customize it, connect it to other APIs to pull data from other sources, store user input in a database, and do other things. You can run your Telegram Bot 24 hours a day, 7 days a week using a cloud server.
Stickers for Telegram
One of Telegram's distinguishing features is the ability to create stickers for it. You can use personalized Telegram stickers to grow your channel and engage your subscribers. As a crypto business, you can have your stickers include logos, mascots, and various messages to entice people to join the channel. The advantage of having personalized stickers on Telegram is that your followers can use them in their conversations, turning them into brand ambassadors for your company. Every day, approximately 70 billion messages are shared on Telegram, with approximately 500,000 new users joining each day. The potential visibility quotient skyrockets. Furthermore, creating stickers on Telegram is free.
Overall, Telegram provides crypto businesses, the majority of which are new and nascent, with a variety of simple, low-cost, and often free ways to reach out to a large number of people. The methods of communication are appealing, engaging, and generate significant traction. All you have to do is use it with the knowledge of how to work around the features and maximize their effectiveness.
Leading Telegram Services - Omninos
It may become difficult for a crypto services company, which is often a nascent organization with a core speciality in technological development, to successfully execute Telegram strategies. It is a wise decision to use the services of efficient third-party providers like Omninos, who have assisted in the growth of some of the most illustrious names in the crypto world, such as eToro, Cosmos, Nexo, Metamask, Voyager, ShapeShift, OkCoin, and others.
Omninos oversees the world's largest network of cryptocurrency and blockchain influencers. Omninos covers it all, whether your company is in any of the crypto sub-categories or you want to promote a specific event or milestone. From the initial launch to the growth of a DeFi community to NFT launches or upcoming ICOs, Omninos's comprehensive social media management services cover it all. Aside from influencers and social media, it also helps you optimize your content and, if necessary, provides strategy and consulting services.
You can hire an expert to review your marketing and communications strategy and work on it on an hourly basis. The Coinbound team can be found on Telegram here.
