Are you a technology enthusiast with a killer idea of an app? But, how? This is often a question that would be killing you, isn't it?
You need not worry because if you keep reading you'll surely find your way through. This complete post is going to provide you with the techniques and the stepwise explanation of how the app can be launched and what to do after the app is launched. Just keep reading because this post has a lot of information to share which is just what you want.
Introduction
In the industry of Mobile App Development, OMNINOS is the king!
Our motive is always to cherish your dream goals.
The company already has 500+ successful projects and is an established name. We have jewels in our app development team, they have great industry experience, and their technical mastery is exceptional. The experts have tremendous knowledge to formulate business-centric B2B and also the B2C mobile app. This particular aspect is a very significant aspect that works as a strengthening characteristic and has significantly helped OMNINOS to maintain its supremacy in the market.
We have been maintaining the quality and are keeping all the processes consistent at all the steps of the mobile development lifecycle. The stops mainly include app designing, development, testing, and finally the launch. All these are done with the highest permission which is the reason why we retain our quality work.
The biggest reason for our persistent performance is from the very beginning as a startup to an established name in the market of App Development we have never stopped learning, our learning procedure is consistent, we keep modifying ourselves and keep learning from our mistakes.
Before launching an App
This is always a matter of concern about where to start. These steps are to be followed to get into the game of apps.
Three very important factors will be determining the success of the app are,
- The solution to the problem, your app should have a purpose, there are different medicines for different illnesses, the same is with the app.
- Better than the competitors, what is the thing about your app which can bring it into the limelight?
- Wants and desires, this is a secondary approach to the problem-solving scenario. You will be looking for the medicine only when you are sick.
The I3 formula.
- Identify your audience.
- Identify their issues.
- Identify the solution to the issues.
These three I's if used perfectly, will make your app do wonders.
Never stop exploring, if you are not brainstorming then don't expect much. You need that one exceptional idea, which is going to stand out.
- Comprehend your business and eavesdrop on your competitors.
There are millions of apps on the play store of different niches, it is important to understand your niche and it's guidelines which are going to help you stand out from the existing competition of apps.
You can perform perfect market research with the help of Google Keyword Planner and AppAnnie.
- Google Keyword Planner works by searching for keywords and phrases. This will help you identify where your app stands in terms of google searches. The motive is to enter the top search.
- AppAnnie is a great tool that is perfect for App Search Optimization (ASO). This tool will identify what apps are displayed for what phrase. Therefore, you can channelize your app accordingly.
Always! I repeat always, identify, and examine your competitors. This is going to give you an idea of what you are going to battle against. This will help you formulate the functionality, the extent of the market, and most importantly the characteristics of the apps which are already existing in the market and what is the customer's review towards them.
- Create your website
It is necessary to plan your launch in a way that your existence is felt. For this, you need to create your website which will be delivering significant information about your app.
The most important goal of a website is to capture emails, this will be enabling numerous initial downloads and reviews once the app is live.
The content should be such that it's easy to navigate to give users hassle-free coverage.
- Use the magic of social media
This is a very crucial approach as social media platforms can be used to create a user base before the launch of the app. This can be done with ad campaigns and other marketing strategies to gain publicity
Use your social media as a magnet, the major aim is to connect with more and more potential users.
- Identify the perfect platform
Once the app has developed a successful user base and is now established on social media as well, it is time to plan the launch. The perfect platform for the launch of your app is all you need now. To do this you can do a small research to identify the perfect platform which will be targeting the audience the most.
You can also create your app launching page, all you need to do is use tools like Unbounce, Strikingly, Instapage, etc. Some of these are even free. You can also add a pricing page to your landing page that will be delivering the email addresses of your potential users.
- Promotions
If you think just algorithms are going to support your app, to become famous, you are badly mistaken. The more people talk about your app, the more it's going to go viral.
Make the best use of marketing channels. Some of them are,
- Blogging
- Social media
- Email Marketing
- App Links
You need to be active at different portals, from Facebook and Twitter to blogs and websites. Organize campaigns where people can sign up to share their message on the day of launch.
Build good associations with the influencers, ask them to put at least one post or a story every day regarding your app. This activity is going to spread your connection to huge audiences.
Promotion and marketing strategies are to be used very wisely before the app makes its debut. Advertising the app on different platforms by using marketing strategies is going to help you a lot. Never forget your audience, your complete campaign should move around your target audiences.
These five steps are your short guide to make an entry into the market. If you have already launched your app but the outcomes are not significant, these tips can help you find your way.
App Launching
After setting up the environment around comes the other very important part which is completely devoted to launching an app. For this section, there are a few steps to be followed which are,
- Setting up graphics
Setting up a visual approach is very necessary to attract users. These graphical representations are going to add to the success of the mobile app in the play store or the app store. The more strong your graphical game the more impact your app will cause, which is why it is suggested to get your graphics prepared beforehand. You can create a press kit, but keep in mind to not completely locate things so that influencers can feature your app in front of their audience.
Make sure your User Experience and User Interface are the perfect icings to the cake. Your graphics need to add the precise Bling!
- Optimize your descriptions and collect feedback.
The description provided needs to be very appealing as it should have the potential to convince the users of the app. The initial lines of the description need to be very attractive as the first glance is the decider whether people will download the app or not.
It is also necessary to get feedback from the beta testers to have an idea of whether the app is doing well or if some loopholes are to be mended.
- Create content and Launch your App!
Your content is your Bible, you need to formulate your content to create a successful app marketing strategy. Make sure your content is providing a correct description of your app.
The content needs to successfully answer a question which says, what is this app for and why the users need to download this app?
Once you have finished with your launching campaigns you are all set to launch your app.
Post the App launch
You're not done yet! The work has just started, it's a long journey to be covered.
Once your app has made its entrance, you need to maintain your app for which you need to maintain marketing strategies and gain customers. Here are a few protocols which you can follow,
- Monitor Performance
Monitoring the performance of your app is your prime responsibility. There is a requirement for monitoring the performance of the app after a gradual interval of time to determine success. This will be identifying the problem factors and you are only going to bring modifications that too for good.
- Regulate updates
The more updates you introduce to your app the more lively it's going to be. Of course, who would like to see those same functions the audience wants updates. The more consistent you are with your new features, the more pleased the audience will be. But, it is also to keep in mind that too many updates in less time are going to confuse people, so it is necessary to make sure that consistency is to be maintained.
Things to remember
There are a few things that are to be checked before the app is launched.
- Beta testing, to check the relevancy of the app.
- App Analysis
- Make sure your website page is all set.
- Maintain Social Media
How to bring your App to Google Play Store?
Before getting into anything, first of all, make sure all the guidelines provided by Google are fulfilled. After this, the app is to be uploaded on Google Play Developer Console.
How to bring your App to the Apple App Store?
The very first step is to register as an Apple Developer. Once you are registered, your app can be launched by becoming a part of the Apple Developer Program. For this to happen there are some steps which are to be followed carefully.
Our secret formula
In this competitive world, you need to be an idea hamster. Having a creative app is not enough, you need to have a proper strategy.
- Inventiveness
Start with understanding your client, analyze what the client is expecting. Once the ideas are clear we perform research to identify opportunities.
- Assurance
Once we identify our million-dollar idea, we check the validity of the idea. It is necessary to identify whether our idea is worth a million dollars or not.
- Creating a Dummy App
No fine details!
An app with limited features is developed, which is good enough to satisfy the initial adopters. The feedback obtained at this step is very crucial. Always maximize your learning here.
- Experience of Users
We make sure that we maintain user experience throughout, from the very starting to the end. After all, it is all for the users in the end. It is to be made sure that the app is decent with a user-friendly approach.
- User Interface
We have experts who are specifically designing the user interface. From the look of the app to designing and branding, everything is handled by the professionals. This is a very significant part, as this section holds a lion's share when it comes to attracting users.
- Quality testing
Now our engineers are all set to find the bugs. These are done by app testing methods. The motive is to make sure that the impurities are eliminated and the app creates its mark as soon as it enters the market.
We have our experts, which do this work with utmost precision.
Conclusion
Hopefully, now you know where your app stands. These steps have provided you the solutions to your problems and will be acting as a guide. Before getting into the game of app inaugurating get your app ready so that you enter the market well prepared. The situations are going to vary, sometimes the ball will be in your court, or there can be situations where the app will be seeing rainy days. The reality will be very harsh, all you need to do is be prepared.
At OMNINOS, as a mobile app developer, our clients are our topmost priority. We are always there for our clients, we provide our assistance to make their app successful.
