Live streaming has found a home in the business world, where it serves a variety of functions. Some companies provide paid streaming solutions for events, while others use website streaming to build online communities in support of their brands.
While it is possible to live stream on YouTube, Facebook, Twitch, and other third-party social media platforms, there is value in creating your own live streaming website and integrating with a live streaming platform. When done correctly, it gives you more control over your content and makes you appear more professional.
What is a Website for Live Streaming?
A website that hosts live streams is known as a live streaming website. This is where broadcasters embed video players so that viewers can access their content. When it comes to online streaming, viewers must have an internet connection in order to access real-time content.
Almost any website can be converted into a live streaming website with the help of a professional video player and access to the HTML of the website.
Why Make Live Streaming Websites?
Live streaming is advantageous to businesses for a variety of reasons. Aside from generating revenue and broadcasting live events, one of the primary applications of streaming live video is to increase brand awareness.
There are numerous advantages to streaming from your own website, including complete control over what happens around the video player. That means you won't have to worry about distracting third-party branding or advertisements that don't align with the values of your brand.
When you build your own website using a live streaming platform, you can also curate the other content on the page to drive the conversions you want. You can use calls to action (CTAs) to encourage your viewers to join your email list, buy your offer, or register for another virtual event.
Preparing Your Live Streaming Website
To set up live streaming on your website, you must first decide whether you will add your live streams to an existing business website or create a new one specifically for your live streams. Which path you take will be determined by your specific objectives.
Although there are platforms that make it simple to create a "drag and drop" website, hiring a designer with brand strategy and web development experience will result in more professional results.
Creating and launching live streaming websites is undoubtedly a process, so get it right from the start. Before we proceed, there are a few questions you should ask yourself:
- What kind of content will you be broadcasting?
- Who do you want to reach?
- Do you intend to monetise your streams? If so, how so?
- What kind of live streaming strategy works best for your budget? How much money are you willing to put up?
- What if my broadcast fails, and how do I troubleshoot my live stream?
Use the answers to those questions to build your website in a way that makes sense in terms of your target audience and live streaming objectives.
How to Set Up a Live Streaming Website
Developing a live streaming website is simple, especially with the assistance of a professional online video platform such as Omninos Solution. We've broken down the process of setting up live streaming video on a website into six simple steps to make it even easier for you.
Are you ready to go live with your live streaming website? Let's get this party going.
- Invest in Live Recording Equipment
Creating professional-quality video content necessitates the purchase of appropriate live streaming recording equipment.
Because video cameras can be as simple as a webcam or as complex as a 4K ultra-HD professional camcorder, you must select the appropriate camera for the job.
- Select and Encode Software
The fact that most cameras are designed to record rather than live stream is a challenge for many live streamers. That is why you must select a hardware or software encoder that is compatible with your chosen camera.
Encoding converts your video from a format optimised for recording and storage to one designed for web transmission. This ensures that your live streaming video is easily accessible to your viewers.
- Establish a Dependable Internet Connection
Broadcasters must also have a dependable, fast internet connection in order to produce a high-quality live stream. The majority of cable internet speeds are adequate for live streaming. Wi-Fi is another option, but it is less reliable, so use it only if you have no other options. Both of these options, however, outperform cellular data.
You should also avoid streaming while other users are using the same live streaming server's bandwidth for other purposes, as this may cause problems.
- Select a Platform for Video Streaming Sites
You'll need to invest in a professional-grade video streaming site or platform if you want to fully own the rights to your video content. Although YouTube is the most popular and user-friendly streaming video host, free, consumer-grade platforms such as YouTube and Facebook Live have serious limitations for live streaming video.
Furthermore, these platforms offer a better live streaming video service and give you more control over video placement, monetization, branding, privacy, recording, and other features.
Your chosen live streaming software solution will also provide you with specific information about your live channel. This information will be required when configuring your encoding software or hardware to connect to the video host website for live streaming. As a result, you can ensure a safe video upload for your viewers.
Before you launch your first broadcast, you should test your streaming setup to ensure that everything works properly with your streaming solution.
- Produce an Embed Code
You're ready to move on to the second phase of this process once you've decided on the equipment and tools you'll use to create your live stream videos. It's time to create an embed code and get your website ready for your first live stream broadcast.
To begin, navigate to the admin dashboard for your live streaming video host. Once there, schedule a live stream event for the start time of your event. You should be able to access the embed options after you schedule it.
Unless you have a specific audience with specific needs, it doesn't matter which of these you choose. You should test both on your website to ensure they work properly. WordPress sites, for example, necessitate the use of the iFrame code.
Once you've decided on one of these two embedding options, copy the code from the box to your clipboard.
- Incorporate a Live Stream into a Web Page
The next step is to upload your video to your live stream website and embed it. To do so, go to your website's management dashboard and open the HTML editor. This appears differently on each website hosting platform.
For example, if you're using WordPress, you'll do the following:
- Click the "Edit" button next to the post or page you want to edit.
- To access the code editor view, click the “Text” tab.
- Copy and paste your video code from the clipboard onto a new line.
- To save your changes, click "Update" or "Publish."
It really is that simple. Please keep in mind that most other website editors have similar tools for quickly and easily embedding HTML code, so the overall process will be the same.
Conclusion: Begin Live Streaming Right Now!
You're ready to start broadcasting live streaming video after you've set up your filming and encoding equipment, tested your internet speed, generated your embed code, and embedded the video. The only thing left is to begin filming.
On the Omninos blog, you can find a step-by-step walkthrough as an introduction to live streaming. There are numerous links to useful video broadcasting resources.
Omninos assists a wide range of businesses in getting started with live streaming. For more information, please see our live streaming pricing plans and customisation options.
Why choose Omninos?
Omninos Solutions is a top-rated website and mobile app (android/iOS) marketing firm, having completed over 500 projects. The mobile app development team has extensive practical knowledge as well as in-depth technical expertise to create business-centric B2B and B2C mobile apps that help companies stay ahead of the competition. App design, development, testing, and deployment of mobile apps that provide a high level of quality at each stage of the mobile app development lifecycle. Our primary goal is to create digital products that generate interaction and success. We provide the best services with long-term customer support.