Mobile development market is active and complex nowadays, so it’s maybe challenging to grasp all the aspects and see a clear picture. Yet, if you want develop a mobile application, it’s essential to understand what’s already offered on the market, if there is any vacant place for your idea and what to expect in the nearest future. Global mobile application development platform market expected to reach USD 34,768 million by 2025, at a rate of 30.2% between 2019 and 2025. The rising demand for commercial mobile devices and the advent of cross-platform applications are anticipated to foster the growth of the mobile application development platform market globally in the future. The mobile app market is growing faster than a beanstalk. The industry is huge and growing daily, and there is no end in sight. Expectedly, the mobile developer population has boomed, and the number of mobile apps in the market has hit new heights. The revenue generated by the global mobile app industry has skyrocketed. Hybrid monetization models, such as in-app ads and in-app purchases, are quickly gaining popularity in the business world. Most studies show that in-app advertising is set to be a key driver of mobile growth over the coming years. There is a huge gap between leading companies that regard mobile devices as a catalyst to transforming their business and companies that consider mobile devices to be just another development channel. As of early, only 18% of companies surveyed were in the first category. This number is expected to pass 25% . Consumers are evolving more rapidly than businesses. Today, the mobile Internet has clearly become a necessity for many users.
As for app popularity, aggregator apps are likely to move to the forefront. These are tools that pull content from multiple online sources and compile it into one easy-to-follow interface. The content could range from breaking news to niche subjects of interest. Aggregators are meant for those who don’t have the time or desire to visit numerous websites or install numerous apps. Aggregator apps tend to become user favorites when they are convenient or enhance the shopping experience.
iOS & Android:-
Two mobile app giants, Android and iOS, dominate the global smartphone market. 87.8% of smartphones sold worldwide were Android. This figure is 3.1% higher than a year ago. iOS’ market share is 11.5%. This growth greatly decreased the positions of other market players. Windows, which accounted for 0.4% of all smartphones sold, came third in the mobile platform race.
Apple and Google have the largest and most popular app stores. For now, it seems as if no other competitor could dream of catching up to their variety of applications and number of developers.
There has been a sharp increase in the time spent by users in different app categories. Non-gaming apps have overtaken games in the rapid rise of app usage. According to Flurry Analytics Blog, recorded the following new heights in app usage:-
- Customization apps, such as launchers, icons, wallpapers, and lock-screen and other device-customization apps, topped the list, with a staggering 332% rise in session usage.
- Mobile versions of newspapers and magazines came in second, with a huge growth of 135%.
- Productivity tools and apps came in third in the usage list, with a 125% rise.
- Lifestyle and shopping solutions recorded an 81% growth and were ranked fourth.
- Travel, sport, health and fitness utilities, along with messengers and social apps, gained from 53 to 54%.
- Games turned out to be the only outlier, with a 1% decline in users’ time.
Today, iOS and Android are the leading mobile operating systems, and tech giants Apple and Google own the biggest mobile app stores. Time will tell how the mobile app market will be develop. Market trends show that the market will continue to generate higher and higher revenue in the foreseeable future. So, it is quite clear that the much-discussed mobile app revolution is just beginning.
We have listed few things to keep in mind according market trends if you want to develop a mobile app:-
- Security is becoming users’ No.1 concern. The amount of personal data that users have to give access to is constantly growing, so the requirements to application security on the market also become more and more strict. For this reason, if you want your app to be popular, pay special attention to inbuilt security features.
- GPS is becoming a must-have functionality for most apps. In the modern fast-paced world, users appreciate the opportunity to receive real-time information at the moment they need it. Therefore, the interest in location-based services is growing and the niche has a great potential.
- VR and AR continue winning users’ hearts. Gone are the days, when only the gaming industry exploited virtual reality and augmented reality. Today, the level of users’ expectations is indeed higher than ever before, so they want to take advantage of new technologies whenever possible.
- Demand for personalization is growing. Time is money, so the more time your app will save for users, the more they will love it. That’s why, if you want to keep up with the mobile development trends, we recommend you to implement artificial intelligence in your product.
Market Structure:-
Growing dependency over smartphones has increased opportunities for IT industries to provide mobile apps for various applications to the users. Mobile applications are termed as software which runs on smartphones, tablets, and other devices such as internet TV and home automation devices. IOS and android are the major platforms for which most of the mobile apps is been developed by software developers. The market of mobile application is based on fastest growth in the market as it allows seizing more information which is used to optimize and improve the application features used by end-consumers. The major factor that drives the growth of Mobile App Development market is high market penetration of smartphones, growing market, and high usage of mobile apps especially for applications such as games, media, e-commerce and social networking. However, lack of technical expertise and high cost involvement in app development are the major restraints of market growth.
Final Words:-
If you have a specific app idea in mind, you’ll, of course, have to research much more data about existing products, competitors, target audience and their pain points, as well as do a deeper analysis of the mobile app market. Also, if you plan to offer your mobile application to consumers, be prepared to compete not only with similar products but also with such key players on the market.
