BEST OTT PLATFORMS IN INDIA
In 2022, OTT platforms binge-watched original programming.
In India, the year 2022 would be remembered as the year that over-the-top (OTT) platforms solidified their stronghold in the entertainment industry. A film professor, directors, and a cinematographer discuss how OTT grew in popularity this year, as well as films they enjoyed.
India's Top OTT Platforms:
Since the 4G drive, many popular online streaming applications in Western countries have gained popularity among Indians. Prior to that, India had a few OTT platforms, such as nexGTv and Sony Liv, which were not widely used. However, some Indian online streaming media apps are now giving popular foreign apps like Netflix a run for their money.
Because of the lockdown that began in March 2020, movie theaters were closed, and as a result, most entertainment shows and movies shifted to these platforms to entertain people. People also did not get much entertainment while confined to their own homes.
Aside from that, platforms such as Netflix, Amazon Prime, Zee5, Sony Liv, Disney+ Hotstar, and others provide more original and interesting content.
Netflix is available in India:
Netflix is one of the top ten OTT platforms in India in 2021, according to the list of OTT platforms in India. Netflix was launched in the United States in 2016, but it only arrived in India in late 2018 to compete with other OTT platforms.
Popular films and television shows:
Some popular western original series include Friends, Money Heist, Breaking Bad, Dark, and others, while some Indian original series include Sacred Games, Jamtara, Lust Stories, and others. Aside from that, many regional and international films have been exclusively released on Netflix.
OTT platform Disney+ Hotstar:
In India, Disney+ Hotstar has the most subscribers. Among all OTT services, Disney+ Hotstar has the most classified content. Live TV networks, past programmes, and movie genres from around the world are all available in the app.
If you enjoy watching the Indian Premier League or the English Premier League, Hotstar is the ideal platform for you. On Air, the Son of Abish, Sarabhai, and Sarabhai are among the unique acts broadcasted by them. They also have exclusive rights to distribute Game of Thrones in India. Within hours of America, they stream it live.
Disney+ Hotstar's User Base:
There are around 46.4 million paid subscribers to Disney+ Hotstar.
Amazon Prime Video:
Amazon Prime Video is only available to Prime customers of Amazon's online shopping programme.This company outperforms all of India's major OTT platforms. It also offers a wide portfolio of films, reality shows, stand-up comedy specials, and web series, as well as podcasting services.
Sony Liv:
In India, the Sony Liv app is a hugely popular OTT platform.This app contains all of the Sony network channels' programming from the last 18 years.
Popular movies and shows:
This app includes popular and current television shows such as Shark Tank India, Tarak Maheta Ka Ulta Chasma, The Kapil Sharma Show, Crime Patrol, and Kon Banega Crorepati, among others. They also broadcast live football matches from the UEFA Champions League, La Liga, Serie A, Ligue 1, and the UEFA Europa League, among other competitions. Animax is also available on their OTT platform.
Sony Pictures Networks has a user base of 45 million subscribers in India.
Zee5:
This Zee5 OTT platform became highly popular after the premiere of the original web series 'Scam 1992. Many Indian films are now available on the Zee5 OTT platform, which has also partnered with AltBalaji to provide original content, shows, and music videos.
Zee5 is without a doubt one of the fastest-growing OTT services; it has a loyal following thanks to its previous TV programmes. It also features a number of regional programming and films.
MX Player:
MX Player is one of India's most popular video players. Currently, the company is experimenting with over-the-top advertising (OTT). The company became well-known as an OTT service provider in India. Advertisements in MX videos earn money for the players. Additionally, it has its own web series. Ads that come in the middle of a video can bother you, and the interruption can make you lose interest in the film.
Voot:
In India, Voot is an OTT platform that primarily distributes free programming from the national television channel Colors. This OTT platform relies heavily on Viacom18. Viacom18 is a large television channel production company in India.
BIGFlix:
Launched in 2008, BIGFlix is owned by Reliance. It only allows you to stream and download movies, and it offers a diverse selection of genres such as comedy, thriller, romantic, and more. It also has Bengali, Tamil, Telugu, and other regional languages on offer.
YouTube Premium:
One of the earliest OTT platforms, YouTube Premium features some original content. Vlogs, short films, web series, music videos, stand-up comedy, gaming videos, and much more may be found on YouTube.
Jio Cinema:
Jio Cinema is a cinema owned by Reliance Industries that opened on September 5, 2016. It's an Indian OTT platform that offers films, web series, TV shows, documentaries, and music videos.
Final Thoughts:
Popular OTT platforms such as JioCinema, TVFPlay, and others, as well as Indian cellular network and broadband carriers, are now offering OTT subscription packs, which are drawing users. These OTT platforms have entirely enslaved the Indian population. All of the aforementioned factors contribute to the OTT platform's success in India.
