As you all know, impression plays a significant role in our lives. Indeed, it is not wrong to say that your first impression is your last impression. This same phenomenon applies to your app too.
You will be surprised to know that people judge an app by its logo icon.
Yes, you read it right no one wants an app which doesn't look well on the mobile screen. So, your visual appeal plays a vital role.
Now, comes another essential question that is how to get people to attract towards your icons and force to download your app. In this article, we will talk about how to create a perfect logo icon for your app. This is indeed a very important step when you are building an app, and we often ignore it.
So without wasting much time, let's get into the blog.
What is the application icon?
Before getting into the topic, let's get an idea about an app icon or a logo.
An app icon or a logo is a small image representing your application or Apple Store or Google Play Store. In simple words, we can say that it is the face of the application, and that is one of the quintessential reasons you need to design it beautiful and attractive.
Some people get confused between an application icon and a company logo. Yes, they have many things in common but are different in approach. Company logo is a branding element while an app icon is simple shapes in some specific size used for app Store or Google Play Store.
Why do you need a logo for your application?
Google Store and Apple Store have different kinds of apps, and each day more apps add to it. So to look unique and unlike a logo might help you to grab the attention of the audience. There are many apps which look dull and boring, but your app can outshine them.
There are a few points that make app logos essential:
- App logo helps you to communicate better with your audience. Customer loves precise images and useful text.
- Application logo helps you to stand out of the competition and stay ahead of your competitors.
- An app logo helps you create a positive image that helps create a strong customer base and loyalty.
- Application logo is one of the best marketing that will help you promote your mobile application or service.
Let's learn about how to make a perfect logo icon for your app.
But wait!
SOME TECHNIQUES TO DESIGN A LOGO
It would be best if you had an idea about a few things. So, here we are sharing some selected tips that are going to help you design an app logo.
Research
Do proper research about your competitors' application icon and see how your eye can stand out of them in attracting more attention. For this, you need to stand what your competitors are serving to the audience.
- Purpose
Decide your application's purpose and plan your logo accordingly. It will help your designer get enough information about how you want to develop your logo.
- Audience
Look at the type of audience you are targeting. If you have an educated app, your logo and symbols to grab audience will be different if you have a food app your logo & symbol will be different. This time the target group and then plan your logo to hit the target.
- Pre decide
Select the size, logo and pre decide the details you are going to put into your app. This will help you and the designer to get a clear idea about what text, colour and design you want to add to your application.
- Create more
Your first attempt doesn't need to go well. So, try to build many logos and then, select the best one that suits you and your application.
How to create a perfect logo or icon for your app
Here are a few tips that might help you to be useful while you are designing the logo for your app:
- Pick a perfect shape.
If you want yourself to stand out, then go for simplicity. Research about your competitors’ app and get a clear idea about your design. A very simple hint for this is to keep it simple text and don't add more than two colours. Select the shape that best suits your icon be it circle, square or triangle.
- Know about the right colours
Now, you need to get a clear idea about what kind of colours you are using for your app this can be quite tricky, but you need to have an idea about the colour palette. It's a good idea to have an idea about colour psychology, and you will be surprised to know what colours can do to your logo.
Each colour has its significance and meaning; for instance, red indicates love and danger; green indicates Prosperity.
- Icon and branding
If you are a brand, then let your community relate to your icon. Try to use the same colour palette, design, shape, text that you use for other platforms. Customers should be able to relate that this brand represents this logo.
- Designing
Your logo should represent your app. For example, if you plan to develop a podcast, then express it with mic or volume. If you have any education app then, look for book, pen or pencil.
HOW TO TEST THE LOGO?
Now, comes the next crucial step after designing a logo that is to test the logo. It can be done with two different approaches which we are going to illustrate below:
- Manual testing
If you are looking for a budget-friendly option, you can ask your friends or family or a circle to tell you how the logo looks. Ask the people in your close circle whether the symbol is attractive or not. You can create an anonymous poll to get a better idea to share the link on different social media platforms.
- Technical testing
Once you have decided your app design, and have asked people in your circle how it looks. Next important step is to do its technical testing.
For this, you need to check the following:
- Look how your application looks on other platforms. Make sure your icon looks neither too big nor too small.
- Make sure your idea should go well with different backgrounds like black grey or any other different colour. You can also check for your competitors' icon and compare it with your logo. Let your icon do the talk and grab the attention of the audience. Let it create a visual recognition.
TIPS TO KEEP IN MIND WHILE DESIGNING A LOGO
Follow the following tips:
- Look into every minimum detail possible. Look at the shape, size, colour and how attractive it looks. Try to look for some unique shapes and designs.
- Next important step is to look for the correct shape and size. Don't go for the too small or big size as they won't look good.
- Design something different and unique. Look for different colour, shape and some different idea.
- Don't copy the logos of your competitors. Try to adopt new ideas and make something different than the crowd.
- Just don't overload your logo with so many things. Keep it simple and subtle.
- Create many designs and then, choose the perfect one. Don't rely on your first design only. Explore more.
- Give special attention to the colour of the logo. We often miss this part, but it is important. Too many glitters or bright colours can spoil the entire look and feel of your logo.
- Make your logo do more work. Try to make your logo feel more obvious. Instead of writing a complete name tries to precise it.
- Don't use extra words or phrases.
- Give a little focus on the background as well. The background has enough power to make the audience grab more attention.
- Your logo should give more information about the type of your icon. For example, when we talk about whats app a signal a green phone call logo appears in our mind. This indicates that this app keeps you connected with your friends and family.
- Don't use any images in your logo icon. You might think it is a good idea, but it is not. Sometimes, adding an image to make your logo look tacky.
- You cannot achieve results in one day. So, you need to
Hey buddy, we know you are struggling hard and have lots of confusions, but we are here to help you and motivate you. Just grab your laptop or a paper or pen and design, create, erase, and repeat. You need to practice again and again. Focus on maintaining your consistency.
Just keep designing!
You have a long way to go and great ideas to curate!
