Healthcare mobile apps have become an integral part of people nowadays and fitness apps are the most popular ones in this sphere. On one hand, fitness apps help the users to stay fit at an extremely affordable budget while on the other hand, these apps enable the platform owners to earn a constant income. While all this is no more a secret to the world, what is unclear to most of it is the process at the backend – investment, strategies, features and revenue generation.
Major types of Fitness Apps:
- Workout Apps
These applications are based on exercises and physical training at home which can be done in the form of audio tips, video lessons and live sessions as well. Apart of it, these applications can also provide exercise schedule to the users which they can perform at their gym.
- Food and Nutrition Apps
The focus of these applications is to provide you with the right diet-chart which you must follow along with your physical fitness routine. These healthy eating apps help you to keep a record of your hydration, calories, supplementary food and some of these also help to analyze the products with the help of in-built barcode scanner.
FEATURES OF A FITNESS APP:
- Sign-Up and Sign-In
This basic feature of a fitness app leads people to register themselves on the platform by filling their details and creating a personal profile.
- Training Sessions
A fitness app is all about physical and mental health sessions which help the users to achieve their targets.
- Payment Gateways
All the members are required to register themselves at a specific cost and can also avail special offers for special paid sessions. For all such transactions, integration of payment gateways is an extremely imperative feature for such fitness apps.
- Tracking sensors
Users require an activity tracking application in order to keep track of their steps, sleeping hours, pulse, etc. Such tracking features can be integrated with HealthKit and Google Fit.
- Notifications
Regular notifications are important for users to remind them of their schedule and also to motivate them to achieve their targets when they are close enough.
- A Fun Element
In order to break the monotony of regular exercises and to avoid a feeling of boredom to the users, gamification of training programs is an excellent idea to bind the users and not let them uninstall the app. Conditional levels of training progress, blending fast and slow exercises, entertaining music for cardio and popular tracks for group exercise sessions, such activities can add the much required fun element in your app for sure.
- Social Media Handles
Integrating the social media handles directly in the app can lead the users to share their in-app progress on their Facebook, Twitter, Instagram and other accounts. This motivates them to work harder and bring better results and also proves to be a good feature to attract more users.
COST INVOLVED IN DEVELOPING A FITNESS APP LIKE FITBIT
Excluding unnecessary expenditures as much as possible, the development of a fitness app depends majorly upon the following aspects, each involving variable costs:
- Core Idea
Everything starts from a single idea, and if you have an amazing one for your app, do not hesitate to experiment and invest because eventually, such a unique idea will result in a huge revenue generation as well.
- Market Research
Requirements of users must be very clear to you in order to build a successful app. This step is equally important, as the design and development must be done in accordance with the relevant target audience, necessary features, integrations for profitable business, already active competitors and the calculative expectations of ongoing trend in future.
- Fundamental Requirements
Initially, an app can be started with the basic fundamental requirements which are necessary for its operations and further expansions and additions can then be done with time by knowing what the users exactly wish for.
- Professional Fitness App Development Team
This stage is again very crucial as the design and functionality of your app depends on the team that is creating it. If you decide to choose an affordable team and step back from spending a few extra bucks, it can ruin all your plans of a successful app and hence the revenues to come.
- Marketing and Promotion
All your investment ultimately reaches this stage when the ready product is to be marketed in the world. With ample number of resources these days, the promotion can be done via different means such as radio, television, newspapers, magazines and perhaps with the easiest way to reach people which is social media. Physical marketing at relevant places such as gyms, fitness centres and sports complexes is also worth giving a try.
MONETIZATION
Once the investment strategies are laid out, earning money from the app must also be discussed with concrete plans. Following steps prove to be helpful in revenue generation:
- Basic and Premium Membership
Every user can be asked to pay a bare-minimum cost to join the application. Premium membership can then be offered to members with extra benefits and special personalized fitness sessions every week.
- In-app Purchases
Special offers such as one-to-one sessions for personal consultation with the experts or bonuses in collaboration with other brands can be another way of earning revenue.
- In-app Advertisements
Brands with products related to mental and physical health can advertise on your app by paying you for the same. This can be somewhat annoying for the users but still, an ad for a few seconds won’t cause a huge damage.
- Sponsorship
An advertiser can sponsor a specific workout session and treat the winners with prizes such a fitness product of his own brand. Such an activity helps the sponsors to build a wider market for themselves, and simultaneously, helps the app platform owners to earn by charging them some amount, and also makes the users happy as they can win freebies from such an activity.
OUR ROLE AS DEVELOPERS
To assist you with development of a fitness app, we at https://omninos.com/ work round the clock to cater to your needs in the most professional way. Creating and maintaining an app is not a piece of cake of course, but with all the experience and expertise that we have attained over the years, we feel glad to complete rather challenging tasks with sensationally fruitful results.
Our team is just a few clicks away. Contact Us at info@omninos.com and we would be glad to provide our services to you.
