The growth in the use of smartphones in recent years has made apps a very important marketing tool for companies of all sizes. While three years ago, the average traffic received by small businesses via cell phones was around 10%, today it has risen to around 52%. Given these data, hiring a professional to develop a mobile application can be a great investment. After all, whoever wants to gain visibility must strategically use technology to reach their customers and generate new business. As more and more people use smartphones and tablets to browse the internet and access information about products and services, anyone who wants to stay ahead of the market should bet on an application for companies.
In this situation, applications play a key role in expanding the scope of a small business and, besides, it also offers the following advantages:
Let's say you are a retailer with physical stores and an online store. Your customers can interact via the physical store at times and, on other occasions, buy on your e-commerce. An optimized version of your e-commerce (either a specific mobile store or through the use of responsive design) is interesting, but it does not bring one of the greatest riches of a mobile app: the degree of engagement wealth.
When your company has a mobile app you can send push notifications, specific discounts according to the profile, the customer interaction history with each of the channels, link that app to interactions within your store (with NFC, QR Code, among others) ) and also use new technologies such as Beacon to attract customers to your physical store and talk to them in a customized way, considering their geographical position.
Imagine realizing that a customer of yours who has an abandoned cart in his e-commerce is passing by the door of his store in a busy shopping mall and remember that he can buy this item in that store right now. This is possible with a mobile app!
Improves customer experience
An application can give your business a constant presence on your customers' phones, offering them accessible information at their fingertips.
It is important to understand that an application is not the same as the mobile or responsive version of a website and that many unique features of the application can be better developed than the web version.
An application for companies allows you to take your services to the customer more simply and intuitively, with direct access to the main information and advantages that your company can offer.
Three of the key elements that an application has to offer value to its customers, increasing their experience and interaction with them are:
Features that reward customer loyalty, providing rewards to those who interact with your company through the app.
Links to social networks, to direct customers to other platforms associated with your company.
Notifications that allow you to inform your users of news, updates, offers, etc.
Reinforces the brand image
One of the most important things that a mobile app offers its consumers is awareness and communication with your brand, which allows you to create confidence in your target audience and stand out among the competition.
Just like distributing fridge magnets, calendars and other random souvenirs with a company logo in the past served as advertising, mobile applications can strengthen a brand and educate its customers, as well as offering benefits for both.
Increases sales
The business application can have online functionality, but, ideally, the user can also access some functions and/or information offline, so that the app is functional even when there is no internet connection or network on the cell phone. Thus, the application for companies can be accessed at any time and is always available to the customer.
When customer satisfaction increases, sales are often made. About 70% of hiring a service is influenced by how customers feel they are being treated.
The applications increase customers' visits and commitment to the brand, allowing for a variety of online transactions, and facilitating contact with the company, increasing their level of satisfaction.
To date, about 52% of orders for products or services made online are made via a cell phone.
An application will make it easier to collect information, such as the age range and geographic location of your customers, where the public is most interested in your company, where more sales are made, which types of users are most active according to age, gender, and location, etc., allowing you to synchronize your customers' emails with your business social networks, communicate with your customers via an immediate route and conduct satisfaction surveys.
Therefore, it is essential to invest in a qualified company to develop mobile solutions to create an application for companies instead of choosing cheap or homemade solutions.
To meet this context, uMov.me offers technological solutions fully customized according to the needs of your business. There are already more than 10,000 companies served and more than 295,000 active users.
If all you want is an accurate representation of your website on mobile, having an app is not the best choice for you. But if you care about your customers to the point of wanting to offer a unique experience while they're on their smartphone or tablet (which is a long time, by the way), it's time for you to have an app. Perhaps the best question is not “should I have an app?”, But “what do I want to offer in an app”?
The loading time, level of interaction, and many other aspects are much better accomplished with a mobile application. Your app becomes a channel of constant engagement with your customer and you should think about features that allow them to keep coming back and interacting with your brand.
Last Word
It is possible to create a memorable experience and show that you not only respect your customer's time but also want to have more contact with them, offering appropriate tools. When it comes to tools, don't just think about productivity. It may even be if your business is related to this, but think about what your target audience likes or needs to do while on your smartphone or tablet and create that experience within your brand's app). What are you waiting for to enrich your small business with the benefits of a mobile application?
omninos solution website and software development company
