Introduction To Social Media Marketing
Social Media Marketing (SMM) is a primer for those new to business applications of social media who want to understand the features and benefits of the main social networks, and how social media can help achieve marketing goals
1: Introduction to Social Media Marketing
1: More than 90% of marketers use social media in their campaigns.
2: Social media allows marketing teams to engage in two-way communication with their customers.
3: Using social platforms, businesses can target specific market segment and reach specific demographics.
1: Facebook is the largest social network in the world.
2: Every other businesses are using Pages to maximize customer engagement.
3: Facebook Pages act as a hub existing customers, prospects, vendors and even employees to communicate with your business.
1: Twitter, launched in 2006 is an open social network for exchanging short, real-time messages of 140 characters or less.
2: Twitter is most popular among Millennials and young professionals.
3: On Twitter, businesses can monitor customers for various insights.
4: 200 million users registered, real-time update streaming platform.
5: Build loyalty, response to issues, brand exposure, two way connection, and send sales offers.
1: World’s largest professional network.
2: Students and recent college graduates develop LinkedIn’s fastest-growing demographic.
3: Individuals can follow LinkedIn Company pages to stay up to date with new developments and achievements from companies they’re interested in.
4: HR teams can influence LinkedIn’s vast network of professionals and sales teams can effectively use LinkedIn to identify new leads.
5: Users: job seekers, partners, employees.
6: Activities: compare products, brand awareness, endorse products and potential customers
1: Mobile social network where users post photos using their smartphone.
2: Founded in October of 2010, Instagram is highly popular with age group between 18 and 29.
3: Instagram is a fantastic medium for previewing or highlighting new products and services.
4: Best features: using hashtags and tag location.
1: Youtube is the World’s largest video-sharing social platform, and one of the top three websites used in the worldwide.
2: Launched in 2005 and then acquired by Google in 2006, Youtube videos are watched by more than 1 billion unique visitors every month.
3: Businesses create a branded YouTube channel, then they can start sharing content and engaging with viewers through comments, likes, favorites, allowing them to build loyalty for their channel.
1: Founded in March of 2010 and has become one of the top social networks.
2: Pinterest has a large percentage of female users and users with highest household income, compared to other social networks.
3: Pinterest allows users to organize images into personalized visual collections, named as ‘pinboards’.
1: Tumblr combines the power of social sharing, with an access to blogging platform.
2: Tumblr is most popular among teenagers, which presents a huge opportunity for brands to raise Tumblr users into early brand loyalists.
3: Brands can engage with the Tumblr community by liking and commenting on other blogs, and following the blogs of their fans.