MOBILE OPPORTUNITY FOR TRAVEL INDUSTRY IN USA
The usage of mobile application has turned the entire experience of travel experience whether it is in terms of hotel room booking, restaurants, site viewing, online travel tickets and chauffeurs.
The mobile technology is increasingly being used for net surfing and searching for new products and services before making kind of purchase. This is the biggest challenge for the travel industry to understand the consumer buying process and thought the process to ensure the conversions to spend.
If I talk about the market trend and the revenue generation of Priceline which owns Booking.com, transactions exceeded by 2 billion within 2011 to 2014. The major emphasis was on advertising and upgrading the mobile application.
Whereas, smaller firms like Ovation Travel grew remarkably from $828 million to $910 million and Direct Travel generated revenue from $575 million to $767 million.