MOBILE OPPORTUNITY FOR TRAVEL INDUSTRY IN USA

MOBILE OPPORTUNITY FOR TRAVEL INDUSTRY IN USA

MOBILE OPPORTUNITY FOR TRAVEL INDUSTRY IN USA

The usage of mobile application has turned the entire experience of travel experience whether it is in terms of hotel room booking, restaurants, site viewing, online travel tickets and chauffeurs.

The mobile technology is increasingly being used for net surfing and searching for new products and services before making kind of purchase. This is the biggest challenge for the travel industry to understand the consumer buying process and thought the process to ensure the conversions to spend.

If I talk about the market trend and the revenue generation of Priceline which owns Booking.com, transactions exceeded by 2 billion within 2011 to 2014. The major emphasis was on advertising and upgrading the mobile application.

Whereas, smaller firms like Ovation Travel grew remarkably from $828 million to $910 million and Direct Travel generated revenue from $575 million to $767 million.

I would say that mobile applications have become one of the best means to target prospect customer segment in travel industry.

The various possibilities to make travel bookings will be through wearable electronics, connected cars and in-flight screens.

The new services which must be included are personalized offers on the basis of consumer’s profile history, payment options, mobile check-in and check-out, mobile devices to be used on room keys, tourist services such as car rentals, meals and nearby events

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